Writing to Win: Infographics for Network  Development

Published 8.26.2014 Scientific Cowboys

True or False: Network recruitment packets feature compelling writing, a solid value proposition and are quick and easy to read.

In over 500 network recruitments,  I have seen only 5 recruitment letters that did not create a grimace and a yawn. Often the value proposition or concepts are difficult to understand… a perfect lead in for an infographic.

If a visual can enhance understanding by up to 20% or more…why aren’t we doing this more?

We asked that same question and tracked down some good uses of innovative communications. Take a quick look at 2 infographics that illustrate effective provider communication and network design.

ORGANIZATION: HealthPartners Plans (Philadelphia, PA)

  • Goal: Help providers understand the benefits of participating with HPP a local non profit in Medicare Advantage Expansion
  • Creators: HPP Marketing Team + External Agency
  • URL: http://www.healthpartnersplans.com/




ORGANIZATION: CENTIPEDE Health Network (Nashville, TN)

  • Goal: Help HCBS providers understand how becoming part of the network will help grow their business
  • Creators: CENTIPEDE Network Development Team + External Agency
  • URL: https://centipedehealth.com/




It’s not about activity, it’s about results. However results alone are not enough, in Drucker’s words: to be effective you must complete the right things. — Nancy C. Everitt

Latest News:

“Cowboys vs. Scientists”: HEOPS Sponsors Innovative Network Contracting Congress in Las Vegas February 25, 2010 (Las Vegas, NV) Approximately 100 delegates from many of the nation’s top health plans and key provider organizations met in Las Vegas for the inaugural 2010 Network Contracting Congress on February 25, 2010. This premier network contracting event was organized by Global Media Dynamics and sponsored by HEOPS.

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